Assess
Understand the existing site, business goals, audiences, content, systems, risks, and conversion journeys.
Model
Define content types, relationships, design tokens, components, section templates, page templates, analytics events, and governance rules.
Build
Create or migrate structured content and assemble it through approved platform artifacts.
Validate
Run content, code, browser, accessibility, performance, metadata, structured-data, and analytics checks.
Review
Present a working site preview with comments, content changes, validation findings, and approval controls.
Publish
Release approved changes through controlled environments with traceability and rollback.
Measure
Capture campaign sources, user journeys, engagement, calls to action, search behavior, forms, and conversions.
Optimize
Use AI-assisted analysis and expert judgment to improve content, journeys, design, performance, SEO, accessibility, and conversion outcomes.